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Slow Food….Slow Fashion

June 21, 2011

Happy Summer Solstice everyone! The longest day of the year already….wow, this year is going really quickly! I have just returned from a few weeks spent experiencing some lovely Slow Food in Italy and Greece…truly beautiful, authentic, tasty experiences that connected me to local food, with local people and their natural environment…amazing.

If you don’t already know, Slow food is a non-profit member-supported association, and was founded in 1989 to counter the rise of fast food and fast life, the disappearance of local food traditions and people’s dwindling interest in the food they eat, where it comes from, how it tastes and how our food choices affect the rest of the world.

I am trying to create a similar scenario with Emiliana underwear….to counter the rise of ‘fast fashion’, the disappearance of local handmade clothing and people’s lack of interest in the quality of the underwear/clothing they buy, where it comes from, how it is made, who it is made  by and how those clothing choices affect the rest of the world, socially and environmentally.

So, I created this pair of knickers in honour of ‘Slow Fashion’. They are created out of a second-hand t-shirt from ‘Slow Fish’, a beautiful Slow Food event based around Fish and held in Genoa, Italy.

Do we want our clothing to be made for us 6000+ miles away by women and men working 12 hour shifts, performing the same task on a sewing machine hour after hour on clothing that they don’t even get to wear themselves or get to be involved in any of the process of its development other than that one repetitive task? And besides that, have the clothing (and its many components) be flown half way across the world to a retailer that then takes a much larger profit from the price we pay than the manufacturer, or sewing workers will ever get? I don’t….do you?

In the complex world in which we live, our choices of what, or what not, to buy have a much larger impact than we could ever imagine. In buying from, and thus choosing to support, a retailer, a brand, or a small clothing store you are consenting to the choices that those within that organisation have made in order for that item of clothing to come into being. Nobody and no brand is perfect, but your ‘choice’  has far reaching effects on the many people worldwide who are involved in the process of creating the one item of clothing that you just ‘chose’ to buy….so why not make your choice a beneficial one and make sure that, whoever you buy from, they are intentionally trying to make good qualityclothing, and atleast a few other good things happen in the world…

One Comment leave one →
  1. July 8, 2011 12:34 pm

    Just to say I think what you do is amazing, hello & it’s great to know that there is someone else out there fighting the good fight. I’m Vikki, 27, from Oxfordshire, I work in publishing but in all my spare time I sew and create things in wood/resin/material. I think these days there is far too much emphasis placed on amount and hope that there is a return afoot to beautiful made things that last. Anyway hope you are well and keep up the good fight! Vikki x

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